I'm Alex, a Senior Product Designer driving positive impact through data-backed design intuitive interfaces user-centred experiences accessible features scalable solutions

With 7 years of Product Design experience, I’ve helped to shape the future of education at Prodigy and Top Hat, developed design practices at Riff, and led the design and launch of a successful e-commerce platform at Waterbridge.

Selected case studies

What colleagues say

"Alex is a phenomenal product designer, who not only possesses a keen eye for detail and aesthetics, but also an innate ability to navigate complex design challenges with simplicity and elegance. Her willingness to challenge conventions and propose innovative solutions reflects her dedication to crafting product experiences that truly resonate with users."

Kerri-Dale Smith Senior Product Designer, Top Hat

"When Alex joined our team she hit the ground running, asked all the right questions, questioned assumptions that we made about how our product should operate, and was able to quickly prototype designs that developers could execute on, all of this on tight deadlines! We wouldn't have been able to turn around that project as quickly as we did without Alex."

Athavan Karunakaran Senior Full Stack Developer, Top Hat

"What sets Alex apart is her unwavering dedication and hard work. Her meticulous attention to detail allows her to excel in tackling large, complex projects while ensuring that every aspect is thoroughly considered. She welcomes constructive criticism and demonstrates a relentless commitment to enhancing user experiences."

Ilene Shioguchi Senior Product Designer, Top Hat

Interested in working together?

I'm currently exploring new opportunities where I can apply my research-driven approach to meaningful problems in impact-focused fields.