I'm Alex, a Senior Product Designer driving positive impact through data-backed design intuitive interfaces user-centric experiences accessible features scalable solutions data-backed design

With 7+ years in product design, I’ve helped to shape the future of education at Prodigy and Top Hat, developed design practices at Riff, and led the design and launch of a successful e-commerce platform at Waterbridge.

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Alex speaking at a panel "EdTech at the crossroads: AI, Accessibility, and the Evolving Classroom" with Tech Tank sponsored by Rakuten Kobo

About me

Designing for impact

During my 5 years specializing in EdTech, I've helped millions of students and educators engage with digital learning tools. My background in digital marketing gives me a unique perspective into user behaviour and business outcomes.

I believe great design reduces friction and makes complex tasks feel effortless. Whether I'm redesigning a question builder or launching an e-commerce platform, I approach every problem with curiosity, empathy, and a commitment to measurable impact.

Years Experience

0M+

Users Impacted

Features Shipped

Featured work

Selected case studies

A collection of projects where I've applied research-driven design to solve complex problems and deliver measurable results.

Prodigy Education EdTech Design System Systems Thinking

Reimagining Prodigy's Backpack design system

Led the redesign of Prodigy's design system to improve consistency, speed to market, and scalability.

Top Hat EdTech Systems Thinking Design System

Redesigning the Foundation of Questions

Overhauling Top Hat's question system. Reducing tech debt, improving user experience, and unlocking STEM opportunities.

Top Hat EdTech Interaction Design Mobile

Adapting a desktop design for mobile

Reimagining the search experience for mobile users through responsive design and intuitive mobile interactions.

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Testimonials

What colleagues say

"Alex is a phenomenal product designer, who not only possesses a keen eye for detail and aesthetics, but also an innate ability to navigate complex design challenges with simplicity and elegance. Her willingness to challenge conventions and propose innovative solutions reflects her dedication to crafting product experiences that truly resonate with users."

Kerri-Dale Smith Senior Product Designer, Top Hat

"When Alex joined our team she hit the ground running, asked all the right questions, questioned assumptions that we made about how our product should operate, and was able to quickly prototype designs that developers could execute on, all of this on tight deadlines! We wouldn't have been able to turn around that project as quickly as we did without Alex."

Athavan Karunakaran Senior Full Stack Developer, Top Hat

"What sets Alex apart is her unwavering dedication and hard work. Her meticulous attention to detail allows her to excel in tackling large, complex projects while ensuring that every aspect is thoroughly considered. She welcomes constructive criticism and demonstrates a relentless commitment to enhancing user experiences."

Ilene Shioguchi Senior Product Designer, Top Hat